European Sales Mission

About once every year or so, I head off with a group of my fellow California destination marketing partners on a whirlwind sales mission to visit tour companies in some far-off location. This time around, I went to France, Germany and England for a little over a week spreading the word about Sacramento. This might…

Convention Wrap-Up: IMEX

I just got back from attending the IMEX convention in Las Vegas. IMEX stands for….[googles IMEX]… “International Meeting Executives”….I think. Or maybe it’s “Incentive Meeting Executives.” I just don’t know. The important thing is that it’s largest annual convention for meeting planners in the whole country. Of course, my job as Director of Tourism has…

Inside Look: China Fam

Last night some of our travel industry friends from China came to Sacramento and it was my job – like actually in my job description – to take them out to a nice dinner. It’s a tough gig sometimes. Here’s a little inside glimpse into how these “fam trips” go. If you want a primer…

Sacramento on YouTube Vol. 1

Every once in a while I just like to search for Sacramento online to see what comes up. The results span the range from “pleasantly surprising” to “soul-crushingly horrible.” Today, I took to YouTube to see how Sacramento tourism is represented on the world’s most-popular video website (I did not actually verify this). I simply…

Bringing the World to Sacramento

I have friends in the Bay Area who don’t even know where Sacramento is. Ok, that’s a lie, I don’t have any friends, but if I did they very well might not know where Sacramento is. And if our fellow Californians don’t know where we are, then it’s hard to expect international visitors to know…

Top 10 Things in my Office

My office is an embarrassing mess, but that doesn’t mean that there aren’t some cool things hidden among the clutter. So if you’re really bored, why not take a little peak into my world with: The Top 10 Things in my Office. 1. Old Sacramento Ashtray This is a cool piece of history from Sacramento’s…

How I get to Work

Sacramento is a pretty easy city to get around by bike. It’s flat, there are plentiful bike lanes and we have a little gem called the American River Bike Trail which provides paved bike-only roads right through the heart of the city. I ride my bike in to work regularly because it’s peaceful, fun and…

Tourism Conference Insider

Each year there are approximately 89,000 tourism industry conferences held all over the world. Sacramento is a pretty big deal so I go to about five of them.  In fact, I just got back from Quebec City where I attended the National Tour Association (NTA) conference known as “Contact.” First let’s take a minute to…

What does a Director of Tourism do?

My first job – or at least the first time I remember completing a task and getting some kind of cash in return for it – was in my dad’s auto parts store as a little kid. There would just be big bins of oddly shaped metal and rubber parts (parts that – to this…