Category Archives: Tourism Industry

November 28

Lady Bird and Sacramento

I don’t think we’re going to see a huge increase in tourism just from one really good movie, but Lady Bird will certainly give people a glimpse of how nice Sacramento is. And that can’t hurt. – Me That’s the quote I gave to noted journalist Ed Fletcher of the Sacramento Bee when he interviewed […]

April 11

Sacramento Fun Guide – 1960s

My mom found this Sacramento “Fun Guide” from the 1960s in between the pages of a library book…which is really where all the best things are found. She passed it on to me on account of that whole “I’m the Director of Tourism” thing. Flipping through the ol’ Fun Guide provided a great opportunity for […]

October 16

Inside Look: China Fam

Last night some of our travel industry friends from China came to Sacramento and it was my job – like actually in my job description – to take them out to a nice dinner. It’s a tough gig sometimes. Here’s a little inside glimpse into how these “fam trips” go. If you want a primer […]

September 20

Bringing the World to Sacramento

I have friends in the Bay Area who don’t even know where Sacramento is. Ok, that’s a lie, I don’t have any friends, but if I did they very well might not know where Sacramento is. And if our fellow Californians don’t know where we are, then it’s hard to expect international visitors to know […]

September 12

Tourism in the Movies

As a tourism professional I’m always looking for good movies that feature the travel industry…and when I find one I’ll let you know. In the meantime I’ve put together this list of some some of the most notable ones I could think of. I mean, I love my industry, but I think if you compare […]

August 28

Tourism Conference Insider

Each year there are approximately 89,000 tourism industry conferences held all over the world. Sacramento is a pretty big deal so I go to about five of them.  In fact, I just got back from Quebec City where I attended the National Tour Association (NTA) conference known as “Contact.” First let’s take a minute to […]

August 23

What does a Director of Tourism do?

My first job – or at least the first time I remember completing a task and getting some kind of cash in return for it – was in my dad’s auto parts store as a little kid. There would just be big bins of oddly shaped metal and rubber parts (parts that – to this […]